Today in class we had a short lecture on the ethics in PR and what ethics we feel are most important to us. To me confidentiality between you and your participants and also between you and the company that employed you to do the research, ranks highly among my top ethics. By keeping their confidentiality, you can gain a persons trust and once you have that, it's easier for a person to share their true feelings about what is being asked of them. If you can also keep this information secure for that individual or company it may help with building a good reputation and lead to you being hired by more companies to do studies and research for them.
To continue on with ethics that are important to me is the golden rule. Treat others are you would want to be treated. Everyone should have respect for everyone, even if you may not like a the person, you shouldn't go around bad mouthing people and spreading rumors that are possibly not true. If you're doing a study for a company and end up harming someone in a physical or mental way, you should try to fix it as much as you can and not let that person suffer. People you have asked questions to or asked for help in the study, have some reward for them and tell them you will try to have it published. Do whatever you can for the people to make it comfortable and an easy time for them.
There are so many ethics out there for people and everyone has a different view point and understanding of what ethics are. These are just a few ethics that rank highly in my book.
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I definitely agree. Confidentiality must be held with very high importance. I believe the number one thing you should establish between you and the participants of your research project is trust. A healthy beneficial relationship can't be created if trust is absent. Your participants need to trust your promise of confidentiality so they aren't worried about getting in trouble for the information and opinions they shared in your survey.
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